Brand assets are valuable and managing them effectively is complex. Adgistics provides technology to deliver comprehensive brand value management. With simple, intuitive software, we help maximise the return on the investment your brand assets represent.
Brand assets are valuable and managing them effectively is complex. Adgistics provides technology to deliver comprehensive brand value management. With simple, intuitive software, we help maximise the return on the investment your brand assets represent.
Every business has a particular way of doing things – usually effective and always familiar. Our brand process tools model your existing procedures and enhance them: campaign planning, collaboration and approval workflows, community interaction and more, configured to fit.
Customise your brand assets for local market activation in print, video and online. Maintain close control over what can and can’t be adapted, preserving consistency but allowing the right level of flexibility. Accurately format for your chosen publishing medium and deliver instantly.
Minimise waiting time and keep massive uploads and downloads from interfering with your bandwidth. Our hardware and network solution ensures that channels between offices around the world are secure, fast and dedicated to delivering your brand in high resolution.
We’ve learnt that the human touch can make all the difference in managing your brand assets. Our Brand People take on any number of little things that help your brand to happen: meta-data, user management, uploads, a brand help desk – we make your brand our business.
Check our case studies to see how Adgistics grows brands for industry leaders. We are privileged to work with visionaries from a wide range of sectors - communications, infrastructure, e-commerce, automotive and many more. From national companies and to global conglomerates, our clients have one thing in common - a passion for growth.
Download case studiesHeadquartered in London, we are brand management experts and pioneers of the Marketing Asset Management industry. With unparalleled experience and an international reputation, we automate the marketing supply chain, helping to grow world-leading brands.
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Digital Asset Management (DAM) is a reasonably new vertical. Established in the late 1990s, with the growth of the Internet, Digital Asset Management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets - digital photographs, animations, videos and music.
In time, various market... participants felt that the term Digital Asset Management (DAM) did not truly represent their offering. This is how Marketing Asset Management (MAM), Marketing Resource Management (MRM), Brand Asset Management (BAM) and Enterprise Marketing (EMM) were born.
Digital Asset Management (DAM) is all about digital assets, in other words, files. Digital Asset Management (DAM) operates with text files. Digital Asset Management (DAM) operates with system files. Digital Asset Management (DAM) operates with video files. Digital Asset Management (DAM) operates with audio files.
(DAM) operates with images. Simply put, if it is a file its operational efficiency can be enhanced by Digital Asset Management (DAM). Brand Asset Management and Marketing Asset Management are categories of Digital Asset Management. Here the content is largely marketing or sales-related. For example; product imagery, logos, marketing collateral or fonts. DAM (MAM, BAM, MRM, EMM) software may be open source or proprietary.
Brand management (marketing management) is an application of marketing techniques to a specific product, product line, or brand.
is an increasingly important part of branding. Brand management is a technique that controls brand assets, ensuring their effective distribution. Brand management is crucial to get the most out of your brand investments. Brand management increases the accuracy and consistency of your communications. Brand management saves time. Brand management saves money. Brand management saves resources. Brand management provides overview. Brand management gives control. Brand management allows recycling of ideas. Brand management flags up your mistakes. Brand management makes marketing efficient and transparent. In fact, modern marketing is nigh to impossible to imagine without one or several brand management applications in place - it is just too clunky, too expensive and too slow.
Brand Centres are highly effective cloud brand management systems. Brand Centres allow users to upload, distribute and download assets. Brand Centres take care of brand management and do not require any additional hardware or software. Brand Centres do not even require special training. Brand Centres are accessible around the clock. Brand Centres are accessible from any machine in the world. All a user needs to access a Brand Centre is a computer connected to the Internet. Brand Centres are intuitive and mirror the process users are accustomed to. Brand Centres organise brand assets, taking care of brand asset management. Brand Centres collect and distribute brand assets of all shapes and forms. Brand Centres accommodate brand guidelines. Brand Centres store logos. Brand Centres hold ads in all formats. Brand Centres feature best practice. Last but not least, Brand Centres allow people to share anything, anytime, any place. A vast number of apps allows you to adapt a Brand Centre to your needs. Brand Centres connect users through blogs and forums. Brand Centres can create a perfectly on-brand poster in minutes. Adgistics make world class Brand Centres. If our Brand Centres don’t do what you need them to, tell us and we will make it happen.
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We are always interested in bright, enthusiastic people who would like to join the team.
Working at Adgistics, you will be part of a team of highly skilled and interesting people, with the opportunity to work with cutting edge technology for leading blue chip companies across a range of sectors.
Adgistics is a leading advertising management software company, based in offices by Tower Bridge, with an impressive client list including Vodafone, adidas, Ford, Goodyear Dunlop, Patek Philippe, and Canon. Many advertising and communications agencies also use our systems.
Our web-based systems provide advertisers and agencies with unprecedented visibility and control over their communications activities. Campaigns in any market and media channel are collected and can be viewed in real-time; marketers and agencies benefit from the insights, strategies and executions in other markets; agencies and clients can collaborate online; order processes can be implemented to accelerate materials distribution.
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